Delta Group

Delta is one of the largest manufacturers and distributors of point of purchase material and large format print in the UK. Despite this their profile was very low amongst their potential customers. Clear was tasked with researching both the market and Delta's profile with in that market and to subsequently carry out an advertising and PR campaign. Follow up research after only six months showed that awareness of Delta had increased from 35% to 66% and sales for the year increased by 18%.

"Our relationship with Clear Communications has proved very fruitful. In an industry where the only thing that matters is results, they have delivered well beyond our expectations. The keys to this are, in my view, their ability to analyse a market with which they are not familiar, plus their willingness to drive the entire process with minimal input from us."
Peter Newton - Sales and Marketing Director, Delta Display.