National Adhesives

National Adhesives, an ICI company, is a world leader in adhesive manufacturer and associated solutions, but had a minimal presence in its trade packaging, food and beverage press. They appointed Clear to raise their profile in eleven countries across Europe using PR.

Clear put together a straightforward campaign designed to achieve impact and quickly build results. A constant stream of press releases are sent out and followed up in their native languages. This simple approach has reaped dividends with coverage flooding in from the trade press.