Gables Farm Dogs' and Cats' Home

Gables Farm was originally The Plymouth and District Dogs' and Cats' Home. Although the home received no local authority funding, its name and institutional-looking signage and literature meant that most people mistakenly thought it was owned by the city council. This misconception was having an increasing detrimental effect on the home's fundraising abilities.

Clear was brought in to turn around its image. We did this by changing the name to represent its location, giving Gables Farm a cheerful new identity, inviting Peter Purves (Blue Peter and Cruffts) to launch the new identity, putting in place structured fundraising mailing campaigns and promoting the Home and its campaigns through extensive and innovative PR campaigns. As a result, Gables Farm was able to build their new Kennel extension and significantly increased the number of legacies it received.