Akzo Nobel Car Refinishes

Akzo Nobel is a leading manufacturer of vehicle refinish paints supplying the aftermarket and bodyshop markets. Working with Akzo Nobel Car Refinishes since 2003, Clear's brief is to raise Akzo Nobel's profile in its target automotive press through PR and advertising. As well as building up strong relationships with key media and developing a steady drip feed of press releases to ensure Akzo Nobel is always in the news, Clear also executes strategic advertising campaign to maximise limited budget. In addition, Clear produces a number of newsletters on behalf of Akzo Nobel to reinforce core messages directly with customers and prospects. To date, Clear has achieved coverage in every issue of the two top titles with only one exception since starting the PR. In addition, regular high profile coverage has been consistently achieved in other key media, totalling over 200 press cuttings in 2005 alone.

"Clear has been our PR agency for the past two years. During this time I have been very impressed by their professionalism, creativity and organisational skills. More importantly Clear gets results - our press coverage has increased significantly with Clear as our PR agency."
Gill Gordon - Marketing Manager, Akzo Nobel.