Kohler Mira Appoints Clear

Kohler Mira has appointed Clear Communications to assist with its latest publicity campaign - building awareness and sales of the Excel, the UK's No 1 thermostatic mixer shower.

Clear is working closely with Kohler Mira developing a variety of different printed elements: including direct mail to over 41,000 installers/plumbers.

The campaign is supported by Kohler's main product distributors; including William Wilson, Plumbase, Jewsons and PTS. These partners have endorsed over 60,000 co-branded claim forms, in addition to placing promotional posters throughout their stores.

Each Mira Excel box on sale throughout the campaign will have a leaflet inserted into the product packaging, supported by a large outer sticker. With four proofs of purchase customers can claim either a free Philips portable DVD player, or a TomTom satellite navigation system.

The campaign is open to all UK, Channel Islands, Isle of Man and Republic of Ireland customers, runs from 1st October 2007 until 29th February (31st March in ROI). Claim forms and the promotional message is featured as outserts on trade publications including PHPI, PHAM News and Touchbase.

Roger Crabb, Marketing Manager at Kohler Mira, said he was very pleased with the way the campaign was progressing.

"Clear showed an excellent understanding of our sales promotion needs" he said. "We needed an agency to deliver quickly and brought Clear on board at quite a late stage to get the campaign up and running. The materials produced look great and everything was delivered on time, which has given us great confidence in doing more promotions like this with Clear by our side".