ICI National Adhesives Campaign

Clear gets stuck in to campaign for National Adhesives

National Adhesives, a division of ICI's National Starch & Chemical business and a global leader in adhesives, has appointed Clear Communications to raise its profile in ten countries across Europe.

Clear Communications will be promoting National Adhesives' comprehensive product range with a media relations campaign to the packaging and bottling industries and also other industry areas as required.

Judith Liddle, European Marketing Communications Manager at National Adhesives commented, "We were looking for an energetic agency that had the drive to get results - and the expertise within the right sectors. Clear's enthusiasm and knowledge are the right combination for the job."

Julie McElroy, Managing Director of Clear Communications added, "National Adhesives has a great reputation, but until now has not had the profile to match. We look forward to delivering the coverage they deserve."