Clear choice for Hitflip.co.uk

Hitflip has selected Clear Communications to implement a new marketing communications strategy in order to build brand awareness and increase usage on Europe's largest online 'swapping' portal hitflip.co.uk.

Hitflip.co.uk invites users to post and trade redundant DVDs, music CDs, games, books and audio books online with other users using flips.

It couldn't be easier, simply list the items on www.hitflip.co.uk, and offer them to be swapped. Another user will then request your item and as soon as it's been received you'll be rewarded with the appropriate amount of flips to use against your next swap. With over 200.000 users Hitflip is Europe's No. 1 swapping site.

Commenting on the appointment of Clear, Adam Finlayson, General Manager UK said: "Our search for a PR agency in the UK was a long trip. We checked out over 30 agencies and decided on Clear Communications as we are impressed by Clear's vision and ability to see past a simple PR campaign. Their experience and knowledge of the audience we are targeting is exactly what we were looking for from an agency and we very much look forward to working with them to raise the profile of Hitflip.co.uk".

Julie Clare, Commercial Director of Clear Communications Ltd added: "This is an exciting opportunity for us at Clear and we are looking forward to getting some great results for Hitflip.co.uk with a high level campaign".

Clear Communications (www.clearcommunications.co.uk) is one of the fastest growing full service marketing consultancies in the South West. Based in Tetbury the company works with a wide range of clients including Bridgestone Tyres, Akzo Nobel Car Refinishers and Bradfords Building Supplies.