The DMO Appoints Clear Communications

The Cotswold and Forest of Dean Destination Management Organisation (DMO), a recently formed partnership created to manage tourism in Gloucestershire, has appointed Clear Communications to implement a PR campaign to raise the profile of Gloucestershire's two tourism brands - the Cotswolds and the Forest of Dean.

The Cotswolds and Forest of Dean were recognised within South West Tourism's 'Towards 2015' strategy as two of its nine 'hero' destinations in the region. As a result, the DMO was created to work with the six District Councils, the County Council, tourism businesses, South West Tourism and other stakeholders and focus on promoting the 'hero' destinations 'The Cotswolds' and 'Forest of Dean' to visitors worldwide.

Clear Communication's focus will be to successfully communicate to everyone in Gloucestershire, from local bed and breakfasts; tourist attractions; local residents and wider stakeholders the fact that tourism is being carefully and effectively managed by the DMO. By doing so, the DMO will establish themselves as a pre-eminent organisation representing the Cotswolds and Forest of Dean in all matters to do with tourism.

Clear Communications is one of the fastest growing full-service marketing companies in the South West. Based in Tetbury the company works with a wide range of clients including Bridgestone Tyres, Akzo Nobel Car Refinishers and The Delta Group.

Commenting of the appointment of Clear, Chris Dee, Tourism Manager for Gloucestershire said: "Tourism is worth £750m a year to the DMO area and everyone here has an interest in tourism, from local residents who sometimes don't see the benefits, through to multinational hotel chains. Clear impressed us by understanding an intricate brief designed to communicate a range of specific messages to a mix of audiences."

Julie Clare, Managing Director of Clear Communications added: "Clear Communications has a great relationship with the regional press and with our wide ranging knowledge of Gloucestershire, we look forward to achieving successful results for this exciting new venture."