A clear route to market
The term through-marketing may not ring any bells, but if your main route to market is via third-parties, such as distributors, dealers, agents, resellers, specifiers or advocates, the concept of through-marketing should certainly press a few buttons.
These influencers can make or break products or companies. Differing agendas, priorities, demands and perceptions can mean that gaining their support is never simple. Whilst channel marketing is identified mainly with IT, through-marketing is effective in all B2B markets including aerospace & defence, automotive, building and construction, business services, health & safety and industrial.
The through-marketing specialists at Clear understand how to address varying needs through whichever communications approach, public relations, promotions, design, advertising, direct marketing or digital, will best create an environment that breeds positive impressions and lasting support right through to the end user.
Clear is the only agency in the UK specialising in through-marketing (we even invented the term) so we have a unique understanding of the specific challenges faced by those companies who rely on a third party to sell, specify or recommend products or services to the end user both in the UK and across Europe.
To see some examples of through-marketing why not look at our case studies.
If clear thinking is what you need, you need to talk to Clear. Call Julie Clare on 01666 501110, email her on or fill in the contact form with your details.