Name: Rebecca Whincup MCIPR

Position: Strategic Director - Marketing and PR

Profile:

With 11 years experience in marketing and PR, and as a specialist in B2B for the last eight, Rebecca has worked across a multitude of industries and markets. After beginning her career in London agencies Rebecca has worked at Clear for 6 years and provides strategic direction on all PR clients, handling both UK specific and European campaigns for clients such as AkzoNobel, Henkel and BM Polyco.

“My approach to both marketing and PR is strictly results-orientated. For success, I believe that any approach needs to be grounded in the overall business objectives and well integrated with broader marketing campaign. It’s about identifying the right audiences, the desired outcome and then working with the best media channels to drive a campaign which achieves that outcome successfully.”

Rebecca is a Member of the CIPR, and was shortlisted for the CIPR’s Young Communicator of the Year award in 2006.