New faces join Clear - 10 February 2010
Clear has expanded recently with two new faces joining the team. Paul MacKenzie-Cummins joins as an account manager an...
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The People’s News - 18 January 2010
I don’t know whether it’s linked to the decline in trust of politicians or not, but it seems to have graduall...
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Talented account manager wanted - 11 January 2010
We're hiring! Following new account wins Clear Communications is looking for an experienced B2B PR Account Manager to joi...
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Season's Greetings - 18 December 2009
Every year the dilemma of what to do with Christmas cards rears its head. Online or offline? Cheesy or cool? Does anyone ...
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A Clear choice for Mapei - 11 December 2009
Mapei, specialists in adhesives and related chemicals for the building industry, has selected Clear Communications to han...
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Christmas – the lowest common denominator? - 30 November 2009
Christmas – the lowest common denominator?   “In this world there is nothing that is c...
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Clear recognised in CIM's Marketing Excellence Awards - 20 November 2009
Clear Communications has been shortlisted for the prestigious Chartered Institute of Marketing’s Marketing Excellen...
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The Future is Digital (mostly) - 19 November 2009
We’ve just returned from the excellent B2B Marketing conference , B2B Marketing in the 21st Century, which focussed...
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Head in the sand - 10 November 2009
I heard a story on the Today programme this morning about Maclaren buggies and a recall of 1 million of their folding bug...
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Making it through the wilderness - 23 October 2009
As you may have seen elsewhere on our website, one of Clear’s specialist areas is something called through-marketin...
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Light dims for lava lamps? - 09 October 2009
Our lava lamp has been in a sulk recently. It’s not been its usual happy bubbly self. On closer inspection it trans...
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Resurgence in traditional marketing methods - 09 October 2009
  The growth of online and web 2.0 has had an interesting side effect in marketing terms; that traditional forms ...
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Putting your brand in the driving seat - 01 October 2009
Perhaps the most challenging aspect of making promotions work in the automotive aftermarket industry is getting over or a...
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Talking to the trade press - 22 September 2009
A few tips below on preparing for talking to the press and open a mutually fruitful relationship, rather than being badge...
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PR industry standard for Clear - 16 September 2009
The Public Relations Consultants Association (PRCA) has awarded Clear Communications its Consultancy Mana...
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Picture perfect? - 09 September 2009
Picture perfect? The thorny issue of photos cropped up again this week. Photos and pictures are at the heart of much o...
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Eliminating blah-speak from PR - 25 August 2009
A lot of press releases would be far more interesting if they actually said what they meant to say in plain English rathe...
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The sweet smell of B2B? - 21 August 2009
Fragrances used to be the sole preserve of celebrities although whether you’d want to smell like Donald Trump, Jade...
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Realising the power of B2B PR through integration - 07 August 2009
Apparently you’ve got to see something 7 times for it to register and magically pervade. That’s quite a big n...
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The ABC of marketing - 23 July 2009
  We were at a meeting yesterday and the clients started squabbling amongst themselves about the target demograph...
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Let me entertain you - 03 July 2009
TV advertising is apparently in decline. It’s always had to compete against compelling attractions such as going to...
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Customers, not just prospects, need courtship - 19 June 2009
We’ve heard a lot about consumer spending patterns in the recession and how it’s affected the high street. On...
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Twitter more hype than substance? - 09 June 2009
A new Harvard study posits the theory that Twitter is more hype than substance. This is despite the considerable news cov...
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Clear PR is 8th in region - 04 June 2009
The PR division of Clear Communications is particularly happy today after being listed as number 8 in the new South...
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Only fools & horses - 29 May 2009
The business of pitching for new business in these straightened times seems to involve jumping through ever more convolut...
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Leading Light - 28 May 2009
Often marketing agencies can be like cobblers' children - so busy promoting our clients that we forget to promote ourselv...
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Social media doesn't replace strategic thinking - 22 May 2009
You can’t turn anywhere in marketing without hearing more and more about how social media is transforming the marke...
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Road to nowhere? - 15 May 2009
"I want a B2B PR campaign,” says the prospective client. Fine, that’s great. So we go in with the creds to ha...
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Can charging for online content really work? - 11 May 2009
I’ve been very interested to see that Rupert Murdoch is talking about charging for access to the News Corp's newspa...
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Saving the world with Social Media - 01 May 2009
I know, I know… everyone’s got social media overload these days. There’s a lot being said and it l...
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Results shouldn't be a sticking point - 24 April 2009
The question of how to provide a meaningful evaluation of PR campaigns is one that I’ve never seen successfully res...
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Turning the electric cow into an electric dream - 17 April 2009
The news was out yesterday that the government is proposing to offer incentives of up to £5,000 to consumers purchas...
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The devil is in the data - 15 April 2009
We’re frequently approached by companies looking to carry out B2B direct mail campaigns, and looking for that magic...
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Harnessing creativity in industrial marketing - 07 April 2009
In the industrial marketing sphere, getting clients on board with creative ideas can be difficult. Often traditional comp...
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Will safety come last in a recession? - 27 March 2009
UCATT, the construction union, has warned of the dangers of cutting safety in a recession; both from the provision ...
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British Motor Show cancelled - 22 March 2009
With all the noise in the media about the credit crunch, clients are starting to feel the effects. A lot of agencie...
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Clear motors forward - 20 March 2009
Clear has extended its automotive business in 2009 with a new account win, MANN+HUMMEL (UK) Ltd, and new campa...
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Clear award for Marketing Excellence - 19 March 2009
Ben Crump was victorious in The Gloucestershire University / Clear Communications’ competition this year...
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Managing expectations in a credit crunch - 18 March 2009
With all the noise in the media about the credit crunch, clients are starting to feel the effects. A lot of agencie...
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