The Brief

Thornbury Nursing, one of the UK’s leading independent nursing agencies, needed to ensure that they were front of mind with key recruitment decision makers in the NHS, Private Hospitals, Care Homes, Nursing Homes and Home care.

The Clear Solution

Initially, Clear looked at how effectively the sales representative were getting the corporate message out there.  We designed and produced a stylish sales presenter tool that enabled reps to cover the main USPs in a concise presentation, rather than just leaving literature behind that would normally end up in the bin. 

These sales visits were then backed up by a direct mail campaign that aimed to keep Thornbury front of mind with these key decision makers at those pertinent times of year when staffing demands can fluctuate wildly.

Thornbury also attended key industry exhibitions and Clear’s fresh look for their exhibition stand saw them win an award for design excellence.